FLORALLIANCE GROUP TAFC has a vested interest in developing new varieties in conjunction with growers and propagators. Some of the projects TAFC have been involved in include : Lamont Waxflower Program NSW Department of Agriculture Eriostemon project. More recently the Backhousia “Christmas Carol” project. A point in case where TAFC has a vested interest to promote new varieties is the CHRISTMAS CAROL project. In conjunction with a plant selector and propagator TAFC has identified the potential to have grown and market new varieties such as Christmas Carol. TAFC has established a grower group called “FLORALLIANCE”. This group was established by TAFC to fulfill certain functions. To create a forum whereby like minded good growers can meet and share a common purpose. To take advantage and exploit the opportunities of introducing new varieties to the market place. To create marketing program that revolves around product branding through a recognized trade mark. “Christmas Carol” To promote the branding overseas. To use the brand as a means of collecting funds for future research and promotion. Floralliance is still in its early days, but has created a forum where by a vision is shared by both grower and marketer so both parties can be the financial beneficiaries of the long term outcomes. © Copyright 2002 The Australian Flower Company. All rights reserved.